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Case study

Korean hair care, a small US foothold, no US team. In July, Light Anchor's agents took over its creative, ads and storefront.

  • 9.1xDaily Amazon salesSep 1–15 vs June 2026
  • 9.6xWeekly branded searchesSep 6–12 vs June 2026
  • 85%AI-generated ad creative118 of 139 Meta placements
Anuko

K-beauty hair care for dry, damaged and color-treated hair: whipped shea and green tea in a jar, 50,000+ jars sold in Korea.

Anuko's range on glass shelves: Root Activating Serum and Shampoo in amber bottles, a scalp brush and cotton pads

The US was next. Anuko had a small Amazon foothold since 2025, and neither the people nor the budget for a conventional expansion team. In July 2026 it handed over.

Anuko brought the product, the brand assets and the stock. Light Anchor's agents brought the operation: research, creative, ads, landing pages, storefront and the monthly report, under Anuko's name.

Category
K-beauty hair care
Hero product
Nourishing Hair Butter
Range
Hair Butter, Travel Butter, Root Serum
Storefronts
Amazon.com, tryanuko.com
Home market
Korea
Reviews
2,000+
Handed over
July 2026
We had 50,000 jars sold in Korea and nobody in the US. In July, Light Anchor's agents took over the ads, the landing pages and Amazon. By September our daily sales were nine times June's, and all we do is read the report.
Anna Ahn, Founder, Anuko

What the reports showed: Amazon sales per day and brand searches per week, both indexed to June 2026. Agents from July 7.

Amazon sales per dayJune 2026 = 1×
Amazon sales per day, June 2026 = 1×
PeriodMultiple of the baseline
Feb 20250.09×
Mar 20250.03×
Apr 20250.08×
May 20250.03×
Jun 20250.03×
Jul 20250.04×
Aug 20250.10×
Sep 20250.33×
Oct 20250.23×
Nov 20250.75×
Dec 20250.44×
Jan 20260.59×
Feb 20260.68×
Mar 20260.54×
Apr 20260.99×
May 20260.82×
Jun 20261.0×
Jul 20262.1×
Aug 20262.8×
Sep 1–15, 20269.1×
Amazon searches for Anuko per weekJune 2026 avg = 1×
Amazon searches for Anuko per week, June 2026 avg = 1×
PeriodMultiple of the baseline
Jun 70.88×
Jun 140.90×
Jun 211.2×
Jun 281.0×
Jul 51.6×
Jul 123.0×
Jul 192.9×
Jul 261.2×
Aug 21.1×
Aug 91.2×
Aug 161.4×
Aug 233.4×
Aug 304.7×
Sep 69.6×

  1. June1×

    The baseline. A small Amazon foothold since 2025 and no US team.

  2. July2.1×

    Agents launch the first Meta ads on the 7th. A retrospective sets the rule: purchases, not clicks.

  3. August2.8×

    The ad library grows and the landing pages iterate. Monthly sales 2.9x June.

  4. September9.1×

    Three AI-generated ads drive 46% of matched purchases. Searches for Anuko reach 9.6x the June week.

  • Sales: payment-complete Amazon.com sales per calendar day, Sep 1–15 vs Jun 1–30, 2026, a Seller Central snapshot of Sep 17. Searches: Amazon queries with the brand's terms, the week of Sep 6–12 vs the average of Jun 7–Jul 4.
  • Creative: 118 of 139 Meta placements in the creative registry are AI-generated. Brand facts are Anuko's own.
  • Observed during the program, not a controlled test. Meta spend per day rose 3.2x from August to September, as did sales per day.